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Kristin Daniels
Founder and CEO

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Kristin is an educator and innovator with classroom, leadership and startup experience. She has a BA in Psychology from Northwestern University and an MA in Education from DePaul University. Today, she combines her background in human psychology with her innovator mindset to help education organizations innovate the student experience. Kristin is committed to an innovation process that combines human-centered design, crowdsourced ideas and lean startup methodologies because it is grounded in empathy, drives equity and is a sustainable innovation strategy for schools and districts.


Amy Jones
Strategic Advisor

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Amy works to improve mental health in schools for students and teachers. She is an appointed member of the MN State Advisory Council on Mental Health, as well as the Mental Health in Schools Workgroup. Amy develops materials, resources and training for elementary schools on mental health and social emotional learning. She has the unique perspective of 28 years of public education experience, including being a licensed classroom teacher, administrator, instructional coach, school board member for Mounds View Public Schools and active community volunteer.

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